We Don’t Guess.
We Solve.
Innovation driven by the people who use our tools — not a boardroom.
Our Approach to Innovation
Built With Feedback. Tested by Fire.
Innovation at OX starts with one question: What slows the trade down — and how do we fix it?
We design tools that solve problems professionals face every day. Our Global Innovation Hub in London, UK leads this charge — where engineers, designers, and real trades come together to build faster, tougher, smarter tools.
But nothing gets launched until it’s pressure-tested on the jobsite. That’s our rule.
Because real innovation isn’t about looking good in a catalog.
From garages to large-scale construction sites, our tools help tradespeople
and woodworkers take control of their workflow.
innovation timeline
From One Sketch to Global Game-Changers
Here’s how OX brands have rewritten the rulebook
one product at a time:
2025
speedframe
(ox tools - usa)
Created from jobsite frustrations with traditional framing squares.
SPEEDFRAME is precision-built for speed and accuracy with laser-
etched points, anti-glare finish, and layout guides that eliminate
guesswork.
Engineered in the U.S. with direct input from
North American framing crews.
2025
WORKSITE Campaign Launch
(bora tool)
A brand-led initiative to redefine setup tools for the pro market.
Speedhorse. Centipede. Portacube. More than products — a
jobsite movement.
Built in the U.S., branded for the world.
2020
DEEP HOLE MARKER
(TRACER TOOLS)
The first marker that truly worked in tight electrical boxes,
steel studs, and pipe chases.
Replaceable tips, one-handed clip, all-surface
ink — trade-approved since day one.
2021
UNIVERSAL MULTI-TOOL BLADES
(smart)
True universal fit across all major tool brands,
color-coded by material.
Contractors stopped guessing. Just grab,
lock in, and cut.
2022
LASER-WELDED SEGMENT TECH
(Unitec diamond)
Pro-grade diamond blades engineered to last longer under
heat, vibration, and load.
The blade of choice for demo crews,
concrete pros, and tilers.
2024
MODULAR WORKSITE SYSTEM
(Under Development)
A cross-brand integration project: mobile workstations,
layout tools, and storage syncing OX, BORA, and SMART
into one field-proven ecosystem.
Sketched in London. Field-tested in Brisbane and Dallas.
Inside the London
Innovation Hub
Where the Trade
Meets Technology
Our London Innovation Hub is where product development never stops.
We host trade forums, prototype feedback loops, and direct
collaborations with industry leaders across the UK, Europe, and global
markets.
Inside:
- Rapid prototyping labs
- Live test rigs and environmental simulation chambers
- Global feedback wall: real-time input from field testers in AU, US, UK
- Design team with both industrial engineers and ex-tradies
It’s where good ideas get forged into job-ready gear
Built Globally. Tested Locally
Innovation That Travels — But Never Forgets Where It Came From
While our hub is in London, our ideas and testing span the globe.
We don’t just design for one climate, one trade, or one market. We test blades in Texas heat, markers in Manchester winters,
and layout gear on muddy Sydney sites.
The result? Tools that pass — everywhere.
Got an Idea?
Help Us Build It.
Some of our most successful tools started with a trade pro sketching on scrap wood.
If you’ve got an idea, a pain point, or feedback that could change how people work — we want to hear it.
