Driving real content
and authentic
engagement together
Join the OX Group content partnership program — made for real pros and real
about the
program
content that works
as hard as you do
At OX Tools, BORA Tool, and TRACER, everything we create is made to empower pros.
We’re growing a network of skilled tradespeople across the U.S. to help us:
- Capture high-quality content from real jobsites
- Test tools in real-world conditions and provide feedback
- Showcase your expertise on our platforms
Together, we’ll create content that’s not only professional
— but authentic to the work that defines our brands.
WHAT YOU GET
We Bring the Crew.
You Get the Content.
Our marketing team will work with you on site to capture authentic, premium content — and you’ll receive:
- Full photo and video asset delivery
- Your crew and brand featured on our channels
- Free tools for your team based on project needs
- Minimal disruption — we film while you work
- Early access to new tools and prototypes
- Clear credit and exposure across 2M+ followers
01
Content
Collaboration
(2–3 hrs)
- Short-form photo + video session
- Free tools matched to your current job
- Your company tagged + credited on social
- Ideal for: Crews who want exposure and
upgrades with low time commitment
02
Full-Day
Content Shoot
(6–8 hrs)
- Full media day on site with our photo + video team
- Free tools for your team and the project
- All assets shared with you
- Ideal for: Pros looking for maximum brand visibility in one hit
03
Ongoing
Partnership
(Recurring)
- Scheduled monthly/quarterly shoots
- Tools provided for long-term use
- Paid compensation for content usage
- Consistent features on OX/BORA/TRACER platforms
- Ideal for: Established pros seeking brand collaboration + long-term support
JOBSITES WE
NEED RIGHT NOW
We’re Prioritizing These Trades
- ✅ Framing (Top priority)
- Roofing
- Siding
- Masonry
- Kitchen & Bath Remodeling
- HVAC
- Plumbing
- Drywall
- Tiling + Flooring
- Carpentry
- Basement / Attic Renovations
- Window & Door Installations
- Woodworking + Finish Carpentry
WHAT MAKES OUR
CONTENT WORK
High Quality. Real Trades. No Staged BS.
We capture:
- Lifestyle shots of you using tools naturally
- On-site action — not studio setups
- Clean, detail-rich images that reflect the quality of
your work - Behind-the-scenes video perfect for reels, TikToks,
and long-form edits
You get to use every photo + video we shoot. We tag and
credit your company across all channels.
WHY THIS MATTERS
Your Work Deserves a Bigger Platform
From July 2024 to January 2025, OX Group North America generated:
45.7
million
impressionS
16.9
million
video views
2
million+
new impressions
850
thousand+
total engagement
100
thousand+
TikTok followers
on @oxtoolsusa
59.3
thousand+
Instagram followers
@bora_tool
10
million+
global influencer
follower reach
Let’s Create
Something Together
Whether you want a quick shoot, a full content day, or a long-term partnership — we’re ready to collaborate.
Fill out the form and our team will reach out to schedule,
equip, and highlight your next project.
