OX GROUP Global, the global professional tool manufacturer behind the OX, TRACER and BORA brands, has completed the acquisition of SMART, a leading multi-tool blade brand with established market positions in the UK, Europe and New Zealand. The acquisition, effective 1st June 2026, includes all brand rights, intellectual property and commercial operations globally.
SMART is a leading multi-tool blade brand with strong market positions in the UK and New Zealand. The brand’s Professional range is manufactured in the UK, a manufacturing credential with no direct comparable in the global multi-tool accessory category.
The addition of SMART enhances a professional tool portfolio that spans hand tools, power tool accessories, marking and measuring, worksite equipment and multi-tool consumables, with distribution across the UK, Europe, North America, Australia and New Zealand.
“SMART is a brand with genuine market leadership, strong manufacturing heritage and a loyal trade customer base. Bringing it into the OX GROUP Global portfolio gives us the platform to invest in it properly and take it to markets and customers it has not yet reached.” – John Cunningham, Global CEO, OX GROUP Global
“SMART has the product quality, the market position and the manufacturing credentials that most brands spend years trying to build. The brand has grown consistently and we see significant headroom still to go. Joining OX GROUP Global gives it the reach and the backing to realise that.” – Rob Mallory, Global Marketing Director, OX GROUP Global.
A full brand refresh and product relaunch is planned for Q1 2027, with new product launches and updated packaging across all active regions. Trade partners and distributors will be briefed directly by regional teams in the coming weeks.
About OX GROUP Global
OX GROUP Global is a global professional tool company headquartered in Rochester, New York. Founded in 2010 in Australia, OX has grown into one of the fastest-growing hand tool brands in the world. Building the best Pro brands across construction and the trades, the group’s portfolio includes OX Tools, TRACER, BORA and SMART, distributed through leading retail and trade partners including Lowe’s, Home Depot, B&Q, Screwfix, Toolstation, Bunnings and Mitre 10. OX GROUP Global operates from nine offices across seven regions with a workforce of over 230 employees.
Media enquiries: media@oxtools.com
